When Dietrich Mateschitz launched Red Bull in 1987, few could’ve predicted it would grow into a global empire. Inspired by an energy drink he discovered in Thailand, he did more than just launch a product—he created an entirely new beverage category. Today, Red Bull is sold in more than 170 countries, with billions of cans […]
by Tyler G. Hicks from his IW$ classic book Smart Money Shortcuts to Becoming Rich During my consultations with ambitious men and women, I introduce them to the principles of publicity. Most of these people are amazed to learn they can get free publicity in magazines and newspapers as well as online. And when they hear […]
by J.F. (Jim) Straw A client once wrote to me – “Dan Kennedy always emphasizes testimonials. What if you are new to the business and don’t have any?” Although Dan Kennedy is an old friend of mine and one of the finest mail-order marketers alive (second only to myself), like all of us ol’ pros, he […]