by Tyler G. Hicks from his IW$ classic book Smart Money Shortcuts to Becoming Rich During my consultations with ambitious men and women, I introduce them to the principles of publicity. Most of these people are amazed to learn they can get free publicity in magazines and newspapers as well as online. And when they hear […]
by J.F. (Jim) Straw A client once wrote to me – “Dan Kennedy always emphasizes testimonials. What if you are new to the business and don’t have any?” Although Dan Kennedy is an old friend of mine and one of the finest mail-order marketers alive (second only to myself), like all of us ol’ pros, he […]