by J.F. (Jim) Straw
When most small manufacturing businesses start-up, they concentrate their sales efforts on the known markets here in the United States. Defining their markets as the known users of their products; known distributors of those products; and known (or accessible) sales areas within the U.S., overlooking the larger — more profitable — markets outside this country.
Most small manufacturers who do investigate the possibilities of exporting their products GIVE UP after reading a number of Department of Commerce publications detailing the intricacies of export documentation, freight forwarding, and international banking instruments — the same complex, intricate processing, paperwork jungle, methods I studied when I was 18 years old — and discarded after I made my first real sale overseas.
What the Department of Commerce — and other learned sources — fail to tell you is that ALL of the necessary documentation, freight forwarding, and international banking aspects of exporting can be handled — easily and cheaply — by professional service providers who do it every day. As a matter of fact, the “cost” of those services are so negligible it usually isn’t even necessary to make a provision for them in your pricing structure.
Exporting is, really, no more difficult than marketing your products here in the U.S. All you have to do is
- Make a Sale.
- Get Paid.
- Ship Your Product.
The rest of the procedures can be handled, inexpensively, by the customary service providers.
ADD TO YOUR CART NOW
IWS-5 : The IWS Guide to How to Prepare and Process Export-Import Documents
Export-import documentation is the engine that powers international trade. Documentation requirements can, however, be a confusing jumble of papers, forms, and regulations for newcomer and professional alike. Thsi book changes that. The IWS Guide to How to Prepare and Process Export and Import Documents makes documentation easier than ever before. And good documentation is your…
GROW EXPONENTIALLY
Beyond that, exporting can allow a small manufacturing company to grow — almost exponentially — because you will experience:
LARGER ORDERS. Importers in other countries won’t just buy one or two of your products (unless they are ordering samples). Due to the added costs of freight, insurance, and customs duties in their countries, they will order in bigger and bigger volume in order to reduce the per piece cost.
EASIER FINANCING. Since export orders are (almost always) accompanied by some method of payment — Letter of Credit, Sight or Bank Draft, for example — your local banker will (usually) be willing to advance funds against that documentation. Beyond that, both State and Federal Governments offer a wide variety of financing incentives — everything from free grants to production financing — for exporters. And, even the smallest of companies can qualify for that financing because the financial strength of the foreign buyer, not the manufacturing company, determines the creditability of the transaction.
LIMITED COMPETITION. No matter what you manufacture, you won’t have the heavy competition you might face here in the U.S. Statistically, less than 20% of the manufacturers in this country export their products — and of those companies that do export, fully 50% of them only export to one foreign country. So, even if one of your competitors is exporting, the odds are you can still be the ONLY supplier in a number of other countries — without competition.
The only concern then is . . .
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K-17 : The IWS Export-Import Success Kit
The IWS Export/Import Success Kit (Product K-17) is one of IW$’s flagship offerings that clocks in at over 2,000+ pages! This comprehensive kit shows you how to make money in export/import in today’s product-hungry world and takes you from your first day in the business toward great success.
HOW TO MAKE THE SALES
Just as there are Manufacturer’s Representatives in the U.S. who will take a manufacturer’s products directly to the distributors, there are International Manufacturer’s Reps who will do the same thing for your company in the marketplaces of the world.
Usually, the employment of an International Manufacturer’s Rep doesn’t take any ‘out of pocket’ money, other than the provision of your usual printed materials, catalog sheets, and brochures.
Like Manufacturer’s Reps in the U.S., International Manufacturer’s Reps pay their own way and earn commissions based solely upon the sale of your products. But, unlike their domestic counterparts, International Manufacturer’s Reps can — and do — assist the manufacturers in accessing necessary service providers, freight forwarders, banking, and financing.
Exporting truly is the fastest — and easiest — way to grow a small manufacturing business. Just one export order can turn a small manufacturer into a mid-size manufacturer virtually overnight.
As an exporter and international manufacturer’s rep for well over 30 years with clients and customers in over 70 countries, I’ve seen it happen countless times.
So, if you are a manufacturer looking to expand your business exponentially, investigate exporting today because it’s much easier than you might think.
J.F. (Jim) Straw (1945 – 2012), the original “Five-Hundred-Million Dollar Man,” began his long, successful career in business at the age of nine and has written well over 700 books, booklets, manuals, reports, courses, and articles about doing business — all based on his own personal, hands-on experience. His writings are specific methods, techniques, and approaches to doing business that anyone can use to start or expand their business.